Ohhh, how proud we are of this new wave that flows to you: ‘Emerald Ocean’, our brand-new collection that is inspired by the – we think you could guess by the title - mysterious & infinite ocean. But, as true worshipers of nature, we also have to tell you something else that is important. Because actually, the ocean badly needs our help. Let us explain to you why we will donate 1% of the profit of our new collection to charity ‘Coral Gardeners’.

FIX THE CORAL REEFS – LET’S CREATE A CHANGE TOGETHER
When you order jewelry for Wildthings, we want to offer transparency; you have the right to know where your products come from, and we want to continue to guarantee that it is produced ethically and environmentally friendly. Besides that, for us it is very urgent not to only be conscious how we consume, but also be part of a solution for the problems our planet is facing. We want to use our reach to give a helping hand where we think it really matters. Now with Emerald Ocean launching, we took a closer look to the importance of the ocean. Because nature has given us so much, and we are so depending on its beauty. But the earth is not inexhaustible. 

Depleted sees and oceans are a confrontational proof of that. Having said that, Wildthings would like to contribute to the solution and this is why we will offer support (1% of the profit of the Emerald Ocean collection) to Coral Gardeners: a coral reef restoration & conservation program located in Tahiti French Polynesia. An initiative that not only matches our DNA, but also perfectly fits the theme of this collection. Believe us: organizations like this are desperately needed..

THERE IS NO PLANET B
Almost half of the world’s reefs have been lost in the last 40 years. The main cause is a warming climate, in addition to overfishing and human pollution. Based on current trends, all coral reefs may be dead by the year 2050. This will directly affect hundreds of millions of people and will be an enormous loss for the planet. British biologist David Attenborough recently released a documentary this year, called ‘A Life on Our Planet’ in which he also addresses the loss of Australian coral riff. Definity a must see on Netflix if you have not watched it yet.



HOW DO THEY WORK?
Not only do Coral Gardeners raise awareness about the problem, they actually restore the reef by transplanting coral cuttings onto degraded areas of reef.  First step is to collect broken pieces of corals, then put them on bamboo stems. They will keep them for one month on nursery tables before planting them back on the reef. That's the most efficient way for them to bring new life to the reef. When these coral fragments grow, they help to recreate reef habitats. This allows other life to return and strengthens the reef against future damage. All in all, they make the future look a bit brighter and more hopeful! 

 

THE IMPORTANCE OF CORAL REEFS
Because, coral reefs are the oceans’ lungs. They absorb CO2 from the atmosphere and transform it into the oxygen we breathe. By doing this they regulate air and water temperature for all of us. The reef organisms are important sources of new medicines. They have already provided drugs for treating asthma, arthritis and some cancers. All the corals together are creating the reef, a real city underwater which is a shelter for more than 30% of the marine life. Impressive, isn’t it? And then we haven’t even talked about coastal protection yet. Coral reefs protect coastlines against big waves, storms and erosion. They are capable of absorbing 97% of the energy of the waves and can reduce wave height by 84%.



We can go on for a while with different reasons of how and why coral reef is so important. But we think it is crystal clear by now...

Have a look at the new jewelry of the Emerald Ocean collection and indirectly support Coral Gardeners with your order, or check out more information about Coral Gardeners.